Madurai Kamaraj University
B.B.A
B.A Retail
B.B.A Computer Application
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 Madurai Kamaraj University 
         B.B.A B.B.A Retail B.B.A Computer Application
 

B.B.A
 Madurai Kamaraj University 
Eligibility : H S C
Duration : 3 Years
First Year
 1. Business Communication and Office Management
2. Economics Analyses
 3. Banking Law and Practice
 4.Financial Accounting and Cost Accounting
5 Money Banking Trade and Transport
Second Year
1Principles of Management  
 Environment of Business
2 Business Statistics and Mathematics
3 Entrepreneurship
4  Business laws
5 Organization Behavior and Personality Development
6 General Knowledge
Third Year
1 Production Management and Materials management
2 Marketing Management
3 .Human Resource  Management
4. Financial Management
5 Computer application in business
 Contd ....in the next Column
 .....................................................................            		B.B.A Retail
Madurai Kamaraj University 
Eligibility : H S C
Duration : 3 Years
First Year
 1Principles of Management  
2 Managerial economics
3 Accounting and Financial Management
4 Introduction to Retailing
5 Anthropology and Demography
 Second Year
1 Business Statistics and Mathematics
 1.Business Communication
3 Retail marketing Management
4 Store operation Management
5 Organization Behavior and Personality Development
 6 General Knowledge
Third Year
1 .Human Resource  Management in Retail
2 Supply Chain Management
3.Retail Selling  and Customer Service
4 Retail Buying and Merchandising
5 Information Technology in Retail
6 Environmental Studies
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Contd ....in the next Column		 B.B.A Computer Application
Madurai Kamaraj University 
Eligibility : H S C
Duration : 3 Years
First Year
 1Principles of Management  
2 Managerial economics
3 Accounting and Financial Management
4 Fundamentals of computers
5 MS-Office
Second Year
1 Business Statistics and Mathematics
 1.Business Communication
3 Organization Behavior and Personality Development
4 visual programming and visual Basic
5 E-Commerce and Internet technology
 6 General Knowledge
Third Year
1 Web design
2 Client Server computing with oracle
3.Business information system
4 Programming in C
5 marketing Management
6 Environmental Studies